f you can’t seem to close any clients, it is 100% your fault. Getting to close 59 agency clients in 6 months without paid ads isn't a pipe dream. It is 100% attainable. This isn’t something you can't make happen.
Most people like to think that clients are hard to come by, because…
There is too much competition!
Let’s face it... In the past, if you wanted to start your own business, you might have an easier time compared to now. The entrepreneurial spirit is running strong amongst the youths. They’re young, savvy and educated.
If you’re not worrying about the startups, then you’ve got to look out for the top dogs in the game - the huge organisations and companies that are already so well known and loved amongst the general public. How can you possibly beat that???
They do not have connections
Just starting out and don’t seem to know anybody? Attended meetings and tried whatever means to no avail? Singapore truly is small. Everybody knows everybody but somehow you just don’t know anybody!
I only listed two obstacles but already, it seems so impossible to overcome these hurdles.
But what I learnt over the years is that, if you can identify your problem, you can definitely come up with a solution. Just a few months ago, I was struggling just like you and it came to a point where I had to sit down and re-evaluate everything I was doing. That was the best decision I had made in a long time.
This is what I did and what I think you should do…
- Revisit your target market. They have many pains and problems but times are constantly changing and so are their needs, which leads us to my next point…
- Reconsider your offer. Craft an offer so irresistible that practically nobody can say NO to you. Remember that cost and worth are two very different things. While you absolutely should not compromise on the cost, you can add value until a package’s worth exceeds the cost.
- Solidify your messaging. What exactly is your package offer going to do for people. What exactly will come out of your services? Be consistent with it, and you will definitely be recognised.
I closed 59 agency clients in 6 months with these 3 practices, without paid ads. You can do the same or more.
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Wilson is strategist who gravitate towards having detailed planning and strategic research for his clients to help them achieve the maximum results within a short period of time. He work across organisations and internal teams, ensuring that he's aligned on why they do what they do and focusing on sustainability and scalability.