nfluencer marketing is one of the hottest and most profitable marketing strategies right now. But in order to really reap the benefits, you will need to use an automation tool. Manually searching for influencers online is a complete waste of time for given the automation tools available.
#1 - NinjaOutreach
NinjaOutreach is one of the best influencer marketing automation tools for purchase. It offers a massive database of influencers to search from and is incredibly intuitive and easy to use. You simply select your platform and the filters that you want. The contact details of million of influencers are available for you to use. You can also observe metrics such as the site visits, likes, number of followers, domain authority, cost per promotional post, and various other criteria. Customer support for NinjaOutreach is excellent. The major downside of this platform is that it only offers Instagram, Twitter, and websites for finding influencers. You cannot find Facebook or Youtube influencers. Additionally, it is strongest for Instagram marketing.
#2 - NeoReach
NeoReach is probably the best influencer marketing automation tool out there. It has an amazing array of analytical tools and a huge database of influencers. It also provides support for Instagram, YouTube, Twitter, Facebook, Pinterest, and SnapChat. NeoReach is more of a marketplace where influencers and marketers can meet and discuss terms. It is extremely sophisticated, but a major downside is the price, which is over $399 a month. In contrast, the monthly price for NinjaOutreach is as low as $29 for the basic package. While it is not as comprehensive, NeoReach is geared for large companies, not small businesses. The analytics, however, are astoundingly detailed and you can filter for virtually any kind of influencer that you want - age, gender, niche, sub-niche, location, authority, network, cost per promotional post, and more.
#3 - Upfluence
Upfluence is one of the coolest influencer marketing platforms out there, designed specifically for finding relevant influencers. It is also one of the most well-known and reputable. Upfluence contains over 1 Million influencers and features a lot of detailed statistics to help you find the right influencer, much like NeoReach. Its database consists of influencers on Twitter, Facebook, Instagram, Pinterest, and general blogs. Like many of the more advanced influencer marketing platforms, Upfluence also provides content marketing services. The platform is very intuitive. However, there is no free trial and no pricing plans. Customers explain their needs to the company who then provide a quote.
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Wilson is strategist who gravitate towards having detailed planning and strategic research for his clients to help them achieve the maximum results within a short period of time. He work across organisations and internal teams, ensuring that he's aligned on why they do what they do and focusing on sustainability and scalability.