nfluencer marketing is quickly taking over as a primary form of online marketing. And it is becoming more specialized and diversified. Some platforms are more suitable for influencer marketing than others, and here are 4 of the most profitable.
#1 - YouTube
YouTube is king of all influencer marketing platforms. This is because it revolves around personal videos, and videos are superior to text when it comes to sales and marketing. There is something personal about a video where you can see the person and his or her facial expressions. So YouTube subscribers trust their channels far more in comparison to other influencer marketing platforms. Influencers on this channel will sell more products.
#2 - Instagram
The second best influencer platform is Instagram, and for certain categories, it can be even better than YouTube. In fact, most influencer automation tools are focused on Instagram as opposed to other platforms, and with good reason. A lot of young people are on Instagram and it is ideal for generating brand awareness. Instagram has a better engagement rate compared to other social media platforms and is excellent for new products and services. What this means is that people are more likely to compare and share on this platform compared to others, resulting in increased brand awareness and exposure. It is the biggest platform for the influencer marketing market.
#3 - Snapchat
Snapchat is ideal for people whose audiences are in the 18 to 35-year-old range. Though the total numbers are smaller, Snapchat has a higher engagement rate compared to Instagram and other social media platforms. The informal nature of Snapchat encourages people to share their content with others. Snapchat has also recently adopted 3 new features - “Stories”, “Memories”, and “Discovery” - which have greatly enhanced the platform and made it more interactive and user-friendly. Snapchat is perfect for creative and spontaneous marketing without the formality or corporate nature of posts and stories on Twitter and Facebook.
#4 - Twitter and Facebook
Influencer marketing on Twitter pales in comparison to the advantages offered by Instagram. But it is too big to ignore. Additionally, because influencer marketing is not as prominent on Twitter, there is less competition and more room for growth for people who decide to target users on this platform. You are more likely to find an affordable influencer on Twitter in comparison to Instagram, because Instagram is so well-known as an influencer marketplace. Like Twitter, Facebook is not recognized as an influencer marketplace, but it is still too big to ignore completely.
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Wilson is strategist who gravitate towards having detailed planning and strategic research for his clients to help them achieve the maximum results within a short period of time. He work across organisations and internal teams, ensuring that he's aligned on why they do what they do and focusing on sustainability and scalability.