arketing agency owners, listen up! Take these three tips from someone in the same industry as you and have fallen down multiple times down the road. This is the ultimate advice for you.
In the past, I used to try to do everything. As you may know, marketing is a huge umbrella that holds many smaller terms, such as SEO, SEM, advertising, etc, but when you’re trying to explore everything, people don’t see you as the expert, they just see you as the Jack of all trades. There is nothing that you really specialise in.
Specialise or Generalise?
If you’re just starting out, definitely try to do everything just to build up your credibility but if you’re already a few years in the game, it’s time to find your specialisation
Find a Model
No, not the human kind. I’m talking about the business kind. Implementing a great system will ensure the longevity of your business. There’s no set system that everyone should follow. Implement one that works for your business and stick to it.
Solidify your messaging
What is your message? What is the core of your business? What do you want to do and how? If you’re unsure about the core of your business, how do you convince people to trust in you and your services? You need to know your core to put out relevant content as well.
Trust me, this is the ultimate advice for marketing agencies. Get started today
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Wilson is strategist who gravitate towards having detailed planning and strategic research for his clients to help them achieve the maximum results within a short period of time. He work across organisations and internal teams, ensuring that he's aligned on why they do what they do and focusing on sustainability and scalability.