May 5, 2019
 in 
Marketing

Why Influencer Marketing is the Most Profitable Business Model

I

nfluencer marketing is a relatively recent marketing phenomenon, but it is still one of the most profitable marketing trends out there. It offers many benefits over traditional forms of online advertising as it is a more natural and targeted approach.

What is Influencer Marketing?

Influencer marketing is where you get people who have large followings on social media platforms to promote your brand. It became a hit when advertisers started to understand the power that individual YouTube channels were having in certain areas. It is now possible to filter for influencers on Facebook, Twitter, YouTube, and Instagram to find the appropriate influencers for your products and services. Anybody who has a large following can be called an influencer.

Why Its the Most Profitable

One reason why influencer marketing is so profitable is that you are gaining a target audience. If your niche is Xbox video games and you find a Youtube influencer with 20,000 followers in that niche, then you already have 20,000 leads. What's more, you have 20,000 leads that trust and understand the influencer. It is far more targeted in comparison to generic marketing methods where you have to do all of the work from scratch. Even finding influencers has been made easy with automation tools. You can filter for platform, relevance, and the number of followers in order to find the right influencer using the appropriate keywords. Because the leads are high-quality, they have a higher conversion rate, which results in a huge increase in profit margins for the seller.

Additional Benefits

Trust is increasingly hard to come by. Customers are beginning to hate marketing companies and advertising models. This is largely due to the invasive nature of the online advertising industry where irrelevant advertisements are nearly always shown in newsfeeds and online profiles. Hundreds of millions of people now use ad blockers to try to avoid these online ads.

People now trust other people more than marketing companies. So a promotion from a trusted influencer is ideal and gives a touch of personalization. Influencer marketing is also far more organic in comparison to trying to bombard customers with ads in the hopes that a few might stick. The products are tailored to the audience and are promoted naturally within the usual videos and posts given by the influencer.  


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Author

Wilson Komala

Wilson is strategist who gravitate towards having detailed planning and strategic research for his clients to help them achieve the maximum results within a short period of time. He work across organisations and internal teams, ensuring that he's aligned on why they do what they do and focusing on sustainability and scalability.