20 Best Content Marketing Tools That You Need in 2021

Content Marketing is the only strategy that can offer enormous value to brands. The content marketing tools below are indispensable for content management, for you to be able to produce engaging content and be assured of future loyal customers.

What are content marketing tools?

A youtuber making a video as part of content marketing. It is important for your brand to gain awareness, generate leads,etc.

Content Marketing is such an extremely important tool for your brand to gain awareness, generate leads, and obtain conversions. More and more companies are building their content marketing strategies, as found out by Semrush.com’s 2020 Global Report on the State of Content Marketing, with 84% of their respondents have developed their marketing content strategy.

However, engaging in content marketing is not enough, you need to strategize and be smart with your approach to achieve your content marketing goals. It may seem like a lot of hard work, but there are a lot of content marketing tools at your disposal, to belong to the 11% of respondents of the same survey,  who claimed that their content strategies are excellent.

To ensure your success in content marketing, choosing the right tools is of the essence. Thus, consider Content Marketing Tools are your best friends, in the creation of your content, as these can help you get the job done more efficiently, faster and better.

So, what are content marketing tools? Demandjump.com defined marketing content tools, as software, applications, and other types of actions that can help you promote your business, brand, company, and the products and services you offer. In other words, Content Marketing Tools can help you manage and keep track of your strategies.

Why are content marketing tools important?

Content Marketing is here to stay. And it is such a dynamic industry right now. That is why gaining mastery of the available content marketing tools out there is an important task if you want to be included in the winning circle.

As such, it is a necessity to determine the tools you need because they can help you in your quest for success. As TechRadar claims, “content marketing tools, apps and software make it easier for you to create more engaging contents that can aid you in getting more visitors and turning them into customers.”

What are the advantages of using content marketing tools?

Thumbs up to using the right tools for content marketing. The right tools can save you time and elevate your content marketing game.

In Content Marketing, having the right skill set is not enough. Truth be told, a lot of hours—or days even— are being used up when you write and polish your content. Because you need to create contents that are appetizing enough for both search engines and users. This is where the perfect tools come in.

Utilizing Content Marketing tools can yield a couple of advantages, including saving you time in your content creation, as well as elevating your content marketing game, once you get to use and determine the most fitting tools to help you conduct content and keyword researches, collaboration with your colleagues, and boost your SEO and analytics requirement.

Using Content Marketing Tools can also ensure that all the content you post helps your business, as you leverage the power of your chosen tools, as well as help you avoid inconsistent posting schedules, as well as assure you that all your posted contents are beneficial for your clients.

How To Choose The Best Content Management Tool?

Hundreds of content marketing tools are available in the market, with varying price ranges and different purposes. You can make use of content marketing tools at every step of your content creation process: from researching keywords, planning on topics, writing your story and identification of channels, as well as planning out your posting and promotion.

Choosing the best content management tools for your business is crucial and maybe a long process; yet, utilizing the appropriate tools can help you get the results you need faster. You need to be strategic with your approach, and aligning your tools with your created Content Management Strategy can give you an idea of what should be included in your content marketing toolkit.

20 Best Content Marketing Tools That You Need in 2021

Mastering Content Marketing Tools will lead you to success on your identified goals and objectives. The list below can help you in fulfilling your marketing needs, which may automate your emails, optimizing and researching keywords, marketing, promotion, tracking and even monitoring your campaign.

Below are 20 of the Best Content Marketing Tools that can help you meet your different needs.

1. SEMRush

SEMRush can help you succeed as a content marketer, as it can aid you in optimizing your content to be included in SERPs. The digital marketing tool can give you a great deal of insight into the marketing industry. Specifically created for SEO/SEM professionals, the said digital marketing tool can provide engagement data to help your content rank higher in search engines.

Semrush also boasts of a massive  SERP database, even letting you find out the keywords that your competitors are using and what keywords are gaining organic rank.

2. HubSpot

HubSpot is for you if you are looking to learn about everything to do with content marketing. Typically, Hubspot focuses on inbound marketing, which makes the said tool perfect for small businesses, in particular, to help them build a solid content marketing strategy, and in turn generate leads and gain customers. Hubspot also lets use functions, such as content curation, keyword optimization, as well as email automation systems.

3. Canva

Canva offers attractive pre-built templates and layouts that you can use for your social media posts, presentation, or even your resume. What’s more, templates and layouts in the said content marketing tool are already designed for some of the common platforms or channels that want to use. Canva allows you to create eye-catching images that can help you get that much-needed online exposure.

4. Grammarly

To gain the trust of your target audience, and ensure content engagement, creating content that is free of spelling and grammatical mistakes is of the essence. That is why you will need Grammarly, to help you check your content for the littlest writing error, It also functions as a proofreader, to boot!

5. BuzzSumo

BuzzSumo is an all-in-one content marketing tool that’s packed with useful features, letting you research trending topics and monitor brands. Considered as a content curation toolkit, BuzzSumo also provides you insights about key influencers in your industry, and it also lets you connect with them.

The aforementioned digital toolkit allows you to receive alerts and see the various contents that mention your keyword. It even alerts you when competitors post their content and a lot more.

6. Trello

Several visual platforms let you collaborate with your teammates, but Trello takes the cake for making online collaboration and planning fun. Trello also lets you organize and keep track of all your files and projects in one place. Furthermore, it also lets you use all the other apps that your team use, through software integration.

7. Google Analytics

Google Analytics provides you with an in-depth overview of your content performance over an identified period. Moreover, through Google Analytics, you can enjoy a comprehensive system that sends you to report and lets you analyze website data, with the inclusion of the manner of ad engagements by customers and the content of your website. All these may help you to have a better understanding of what is working on your website, to do the necessary adjustments.

8. Uberflip

If you are planning to improve the “content experience” of your sire and boost your performance, you might want to try Uberflip. The digital toolkit lets you create optimized and personalized content so that your clients will experience blissfully every step of the buyer’s journey.

Uberflip also offers a collection of important tools to help you succeed in content marketing, which includes lead generation and account-based marketing.

9. Adobe Marketing Cloud

Adobe Marketing Cloud can help you if you are looking for an integrated marketing solution that can help you optimize your marketing campaigns, analyze your website’s performance and data. The toolkit lets you sync all your data in one manageable dashboard.

10. Buffer

Buffer can help you reach your audience across multiple channels, enabling you to post your content at the time when your target audience is around to see your posts. You can prepare your posts as you usually would, and schedule them at a later date. It also has analytics to let you know the results in terms of clicks and engagements.

11. Kred

Kred is the content marketing tool that you would need when you need to look for and connect with influencers to help you in amplifying your message on social media. The digital toolkit can measure your influence by analyzing your Facebook and Twitter activities so that you will be able to determine the influencers who can impact your brand or business the most.

Kred also lets you build up your influencer status, to enhance your online presence, thereby aiding you in your quest in building trust and confidence in your brand.

12. Zapier

Zapier is the content marketing tool that lets you integrate different services for automated and seamless integration. Zapier also makes it easy for you to post across different platforms and different channels. For instance, you can simultaneously post your content on both your Facebook and Instagram accounts. It also permits you to use the same content through email marketing software.

13. ClickFunnels

ClickFunnels is a requirement if you have an Internet presence, as it shows you the journey of how visitors to your platforms can be converted into leads. Instead of creating a funnel from scratch, you can use the said content marketing tool to save you so much time. It allows you to choose from its pre-built sales funnels and templates, that you can use immediately, saving you time in the process. It also gives you the choice to use the sales funnels that perfectly fit your business or brand.

14. HootSuite

HootSuite will help you choose the perfect time to put your content out there. The said digital toolkit lets you schedule your content to various social media platforms during peak engagement hours and manage this content, as well. You can manage all of these tasks from your dashboard, as you can connect Hootsuite to about 35 social media platforms, for you to be able to post your contents simultaneously, or at your preferred time.

15. Feedly

One of the best ways to keep track of topics and websites that you follow is through Feedly. You only need to check it daily to keep yourself abreast with the current news, valuable content you can share, or research on new topics for inclusion in your content calendar.  

16. GetResponse

GetResponse is an email marketing service that offers services more than email tools. It can help you easily create professional-looking emails and landing pages. The toolkit can analyze the performance of your campaign, aside from letting you target customers that will help you generate more leads and enhance conversion.

17. Twitter

Twitter’s list feature lets you follow tweets of a particular topic when you add the Twitter users who regularly post content about the topic that you are looking for. Through this, you can easily respond, retweet, or even share the content to other platforms, which effectively enriches your content and increase your reach.

18. Pexels

Pexels offers a collection of professionally taken stock photos that you can access for free. It also features an easy-to-use search box to look for the photo that you can use for your content.

You can also use their “Explore” feature if you cannot find what you’re looking for.

19. MailChimp

Email marketing is still one of the best channels to include in your Marketing Content Strategy, and MailChimp is the perfect digital tool, as it lets you access your dashboard on both mobile and laptop settings.

Mailchimp lets you create, send and analyze your email campaigns. Purchasing a premium package will allow you to send 12,000 emails to 2,000 subscribers. It also has a host of other useful features such as letting you sync your customers’ data and automation of product follow-ups.  

20. Ahrefs

Ahrefs is the content marketing tool that allows you to keep an eye on your competitors. Not only that, but the digital toolkit also tracks your progress, with the inclusion of update frequency, keywords, locations per website, and ranking.

Ahrefs take pride in the fact that you will be able to find out how your competitors are ranking so high, and can also tell you what you need to do to outrank them.

Purpose of Content Marketing Tools

A person sending a out his articles as part of content marketing. This is an important part of your campaign to get the message out there.

Content Marketing Tools will always be an important part of your campaign to get your message out there, through strategically created content, which is one of its primary purposes. Having collected the right tech stack and digital toolkits can do wonders for your campaign. It can help you do your job better, easier, and more efficiently.

Utilizing these tools can also help you reach the booming 4 billion strong global digital population, with 3.7 billion of them being mobile users, as found out by Statista.

As such, creating and disseminating contents consistent with your brand can help you convince your audience to avail of your product range, services, especially if sent to receptive clients.

Effects of Content Marketing Tools

The effects of stacking the right Content Marketing Tools for your brand can tremendously affect the performance of your company, in terms of brand awareness, lead generation, and ROI.

That is why it is important to find out and determine the best digital tools that can help you in fulfilling your marketing objectives. Through the help of the different content marketing tools, you can easily build brand awareness, connect with your target audience, and lets you tell unique stories that can promote your brand.


A business owner achieving success as he is thrown in the air. Content marketing is crucial if you want your brand to succeed by using the right tools.

Content Marketing is such a necessity if you want your brand to succeed. And utilizing these tools can help you succeed as you run your campaign. With the correct content marketing tools in your arsenal, half the battle is won.

It is noteworthy that there are tools that you can use for every step of the process, whether you need help in organizing your keywords, planning your content, building up your audience, you can find an appropriate tool to use.

What is even remarkable is how these tools are capable of smartly integrating from one tool to another, making it a seamless experience.

The main thing, however, is for you to choose the ones that you can use to build up your brand, increase your reach and gain more customers.

Frequently Asked Questions (FAQ)

What are examples of content marketing?

Content Marketing is said to be the best way to build awareness of your brand and connect with your customers. And through the years, these are some successful  content marketing campaigns:

What are marketing tools examples?

Businesses worldwide are using different marketing to boost their sales. This includes direct, market research, and advertising. Marketing tools that businesses use may vary on their purpose, as others are specifically created to boost sales, while some tools are created to gather consumer data.

How to choose content marketing tools?

A male choosing which milk to purchase in a supermarket. Just like content marketing, it is important to choose the tools that help achieve your goals.

The costs of availing of Content Marketing Tools to boost can be a big addition to your budgeting, that is why it is important to choose the functions that you know can help you in your identified goals. Thus, in choosing your toolkit, you may consider the following: A toolkit that is easy to use, will let you focus on your customers’ needs, can be integrated into other tools and features an easy-to-understand interface, can be used by your team, and can measure your performance to help you improve your offerings and the contents that you put out there.

What are the best tools to use for content marketing?

Investing in digital toolkits for content marketing will prove beneficial in the long run, as these tools can help you improve your online engagements and your sales. Truth be told, the best content marketing tools, apps, and software will make your life easier as these tools can aid you to create creative and engaging content at a faster time, that can help you reach more visitors and convert them into customers. Some of the tools you can use include: SEMRush, HubSpot, Canva, Grammarly, BuzzSumo, Trello, and Google Analytics.

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