Content marketing is one of the most important aspects of digital marketing. It's also one of the hardest to do successfully on your own, which is why so many entrepreneurs and marketers are hiring content marketing agencies.
This blog post will discuss five reasons you should hire a content marketing agency for your business!
What is a Content Marketing Agency?
According to Content Marketing Institute, a content marketing agency is a company that provides marketing services such as "writing, editing and distributing content for a variety of media channels." They can help you reach your audience with well-produced content.
In other words, content marketing agencies can help you with basically any aspect of your business' online presence. They do everything from writing the copy on your website and blog posts to creating YouTube videos and planning social media strategies. However, no two content marketing agencies are exactly alike, so it's important to know what you should look for when hiring one.
Hiring a content manager for your company will be a big boost to help you reach your audience, as according to Upland, the top three content marketing challenges that B2B marketers face are the following: 69% claim that they lack time to craft content while 55% said that they do not have time to produce enough content, and 47% do not produce content that engages their audience.
In today’s post, we present five reasons why a content marketing agency is right for your business or company and how they can help take your online presence from average to amazing in no time!
1. A content marketing agency will take care of all your content needs.
When you hire content marketing agencies, all your content needs are taken care of by a team. This means that you will never have to worry about writing the content yourself or finding the right writers for your blog posts and online articles again!
Instead, they can handle everything from creating original blog posts and eBooks to transcribing videos into written text. You'll save time on busy work so that you can focus on other aspects of growing your business instead.
What's more, a content marketing agency can help you with tracking your content utilization, as according to the same article from Upland, only 27% of B2B marketers were able to track their content utilization metrics.
When companies provide content services as part of their overall service packages (as opposed to selling them individually), it's usually because they don't want clients spending too much money with third parties instead of coming back repeatedly for more services.
As such, hiring a content marketing agency will save you time so that you can focus on other important aspects of growing your business
2. A content marketing agency will make sure you are always up-to-date with the latest trends in the industry.
As content marketing evolves, the content of your online platforms should be able to keep pace. You don't want to post outdated content, because that's embarrassing and a waste of money. A content marketing agency will ensure that your company stays ahead of the curve and is always creating quality, relevant content.
That said, you can make sure your content is up-to-date by hiring an agency and letting them handle all those little things.
In fact, according to an article in Neil Patel, 61% of customers are influenced by custom content, and hiring a content marketing agency can help you with creating original content.
The more content strategy work involved in creating content, the better it will perform online as part of a broader campaign or promotional effort.
Suppose this sounds like something you need to do right now, then hire a content marketing agency. It might cost you some extra dollars upfront, but if they're good at the job, it'll pay off in the long run.
3. A content marketing agency is a one-stop shop for all of your content needs.
When you hire a content marketing agency, all the content-related tasks like ideation, content creation, and promotion are taken care of.
The cost is worth it to have a professional company take on your content strategy for handling everything that's required from beginning to end—from research and writing through publishing.
A study conducted found out that companies who focus on content marketing saw an increase in their website conversion rates by 5% and more!
Thus, getting yourself a digital marketing agency or content marketing agency can save you a lot of time (and headaches). What's more, you can be assured of a high conversion rate, so you can focus on what matters: growing your business!.
4. A content marketing agency can provide you with more than just blog posts; they can create videos, infographics, etc.
Videos and infographics are some of the content marketing agency services that can be provided. They'll also write content from scratch and curate content. A content marketing agency can write industry-specific content (and ideally would be the voice of your brand).
Or they could provide you with pre-curated content for a better price than if you were to pay multiple people individually; it's all about finding what works best for your needs as a client.
Creating your content strategy is effective in brand building. An article in Small Biz Trend claims that more organizations are hiring content marketing agencies to grow. The same article further claimed that 31.8% of companies said that having a content strategy gave them 27.1 higher win rates than those who do not have one.
The article further showed that content marketing agencies are expected to grow at a rate of more than 18% between now and 2021.
In simpler terms, being strategic in your company's content marketing is key to be successful, as content marketing is a great way to get your business out there in front of potential customers looking for what you have to offer.
5. You'll have access to a team of writers who know exactly what it takes to produce high-quality work.
Hiring a content marketing agency ensures that someone knows how to engage your target audience using social media, so you're more likely to see increased traffic and conversions coming into your website.
You'll also have access to an SEO expert who will optimize blog posts on each platform just like Google wants them, ensuring keywords are used effectively throughout the content.
This content marketing agency will keep your brand consistent across all channels and platforms. This is vital in keeping up with current trends (visual content to attract users on Instagram or relatable memes for a larger Facebook audience).
And lastly, because this content agency has experience working with other businesses like yours, they should have no trouble creating content that's engaging and searchable by Google. Thus, you're more likely to rise higher in the ranks than competitors who don't use an agency.
What you need to understand is that ensuring that your company has a content marketing strategy is becoming a serious discipline. Visionary Marketing concurred and claimed that some of the budgets spent on content marketing are substantial. It further claimed that content marketing is now a staple for the majority of the businesses in countries, such as the US, India, Australia, the UK, and Canada.
Tips on hiring a content marketing agency
Below are some tips that you can use when you are planning to hire a content marketing agency:
-Hire an agency that has a good reputation in the industry. There are so many content marketing agencies out there but you should not hire any of them without doing your research first. You want to make sure that they have worked with reputable brands before and their services are high-quality because this is what you will be investing in, which means that you will have to spend your time and money on it.
-Check out their previous work so that you can get a glimpse of how they do things when it comes to content marketing, SEO optimization for the agency's client site to rank high on the search engine results page (SERP) which means better visibility for the brand. Modern marketing agencies have a portfolio where they show off the work that they do, so you should check it out.
-Make sure to hire an agency that follows ethical marketing practices and has experience in content marketing because this is what's trending nowadays. In addition to making your brand look good, having a solid presence on social media can help boost its popularity and online presence.
-If you're looking for a marketing agency to help your business succeed, take into account that there are some differences between the services offered by each one and consider what's more convenient for your company as far as budget concerns. In other words, it'll be better if you can define exactly what kind of service(s) you're looking for, before actually starting to look.
-The content marketing agency is not enough for your company's budget anymore? No problem! You can hire a freelancer or someone who will work remotely with you if that fits into your business needs. Keep in mind the number one rule of hiring an online worker though: be very specific about the job description and tasks to be completed.
- Ensure the agency helps with strategy as well as content creation. The latter should be its forte but also make sure they can help you with your overall online marketing strategy.
- How big is the agency? You don't want to work with an agency that's too small or one that has more than ten employees working there. It will be harder for them to provide personalized service, but they may also lack the resources and bandwidth required by larger accounts (and large accounts are what you'll want).
- They should have a Blogging/Content creation process. Knowing their content marketing agency blogging/content strategy is the key to success in your efforts. You need to understand how they go about creating blog posts so that you can get them to reblog or share yours with their audience which will help your site ultimately find you, customers.
- They should know what works to get more traffic.
- They should have a Social Media process. Knowing their content marketing agency's social media strategy is the key to success in your efforts. You need to understand how they go about creating posts on various social media sites so that you can reblog or share theirs with your audience which will help them get more exposure and ultimately find your customers.
Hiring a content marketing agency is the way to go. It's not easy having one on your own, especially if you're new in the business. You have a lot of other things to do instead of spending hours trying to come up with content for your blog posts.
You just have to know their strategy so that you can reblog or share your content with them, allowing them to get even more views from it.