How to use content marketing for lead generation

Are you having trouble generating fresh leads for your company? If so, it is time to consider content marketing. Content marketing can be a powerful lead generation tool if used properly. 

Why Content Marketing is the Best Way to Generate Leads

A female analysing leads - showing that content marketing helps in generating new leads.

Content marketing is designed to create valuable content that potential customers will find useful. When done correctly, this strategy should be able to bring in qualified leads who are interested in your business and products.

Content marketing is employed by a variety of firms around the world, according to Semrush's The State of Content Marketing 2020 Global Report, which claims that 94 percent of marketers in 39 countries are investing in content marketing. In fact, 68% of those polled stated they wanted to increase their spending this year.

The major benefit of content marketing is that it requires less effort than other means of generating leads and growing your business online. Furthermore, the results can be tracked and measured, unlike traditional marketing methods.

This makes content marketing the perfect way for small businesses or start-ups with limited resources to generate new leads from scratch!

Another nice thing about content marketing is that you don't need to be an expert in order for it to work. You just need good writing skills and knowledge of how digital marketing works - which we will cover later in this post.

How to Create a Blog Post that will Attract Your Target Audience

A male writing a blog post in front of his computer. Make sure the blog produces valuable content and be consistent.

Content marketing is the way to go if you want to expand your business online. Even though it is an old marketing tactic, content marketing has evolved a lot since its early days.

Creating a blog post is one of the lead generation strategies you can use. It's an excellent technique to attract and engage your target audience by providing them with useful information that they're seeking on the internet.

One of the best things about using content marketing as a lead generation approach is that you don't need to be an expert to make it work. 

Nowadays you can get the best results from blogging if you follow these steps:

Be valuable

What's in it for them? That's what your audience wants to know! This means that every post should offer something of value and solve your readers' problems.

Be consistent

Post often and you'll build trust with your audience. It's important to post regularly so that people can get used to seeing new content on a certain day of the week or month. Consistency creates familiarity.

Be everywhere

Search engine optimization is still something worth investing in, as it will help bring new readers to your blog.

Be a guest writer on other blogs

Guest blogging is another way of getting exposure and earning trust from potential customers, so there's no reason not to take advantage of it! Guest posting boosts the number of people who will find out about you as an author and what you have to say. Try sites like Medium, LinkedIn Pulse,  or Forbes.

Getting to know your target audience 

A male targeting his audience in the bullseye. Get to know your target audience and the content they're interested in.

However, not every content piece will work for everyone. To attract the right audience and generate leads from scratch using content marketing, we must know who our target client is - or should be if you don't have one yet.

Getting to know your audience is an important step to success, and having a detailed buyer persona is the way to go. Make sure you know who your audience members are: their demographics (age, gender, etc.), where they live geographically, what kind of work do they do - all this will help you shape and attract them with content that speaks directly to them.

You can find all of these details by doing simple research, or you can use tools like ClearVoice to get direct insight from your audience.

Once we have the information about our target client and know what kind of content they are interested in, it's time to put a lead generation into practice. Marketing experts agree that high-quality content marketing efforts should lead directly to increased sales opportunities.

Creating your buying persona

As mentioned earlier, to be successful in getting to know your audience, you will need a detailed buyer persona. It is the foundation of your lead generation strategy. Start by creating a spreadsheet with the following columns: Marketing Persona, Demographics, Marketing Channels, Buyer's Challenges, and Pain Points, Marketing Personalities, Marketing Motivations, and Mad Marketers. With this guide, you will be able to quickly identify and understand your audience.

For instance, if you are selling technology products, your client will be an IT manager or someone who works in the industry. This means that your buyer persona should be between 30 to 50 years old, with an average salary of $55,000.

Marketing Channels should be events like the International Consumer Electronics Show (CES), which happens in January each year. Marketing Motivations could include "a desire for professional growth" and Marketing Personalities may involve someone who is open-minded yet skeptical at times.

Once we know who our target audience is, it's time to create valuable content that they'll want to share with their friends and colleagues. Marketing lead generation using blog posts allowed us to grow our business by reaching thousands of people around the world.

What types of content should you include on your site for lead generation?

A male adjusting the image and content on his website. Use certain content to generate traffic such as article, images, and videos.

There are different types of content that you should include on your site for better lead generation. To generate more traffic you should include relevant articles, images, and videos on your site. Also, it is important to share other people's content in order to get backlinks that will increase the page ranking of your site.

Marketing lead generation using blog posts allowed us to grow our business by reaching thousands of people around the world. Marketing lead generation using blog posts allows you to grow your business by reaching thousands of people around the world.

Your content should be divided into three different sections:

  1. General content that's useful for the type of audience your website is geared towards;
  2. Lead-specific content designed specifically with one goal in mind - getting their email address, and finally,
  3. Links or other assets only available for paying customers (including products, books, etc.)

Visitors to your site will be able to find what they're seeking faster because you've narrowed down the piece of content they want right away.

Conducting Market Research

By listening to what your customers and potential leads want, you can create content that will help them achieve their goals.

You'll be able to provide resources that answer some of the questions they may have about your industry or niche.

This is a great way for people who are interested in learning more about marketing lead generation to work with you and potentially become customers.

Creating High-Quality Content

You'll want to create high-quality content that will be useful for people.

This means you should break down your marketing lead generation strategies into small chunks of information with each piece being valuable on its own or connected in some way.

When writing, make sure the goals are clear and concise so customers can tell what they're getting when they purchase.

Choosing your distribution network

A female promoting her content on social media as a paid ad. Choosing the right distribution network is as important as creating the content. Without this, your content won't receive the attention it needs.

Choosing your distribution network is important because it's where you'll have the highest return on your investment.

You should also keep in mind how likely customers are to share each type of content, as well as what tools they're most familiar with so you can help them easily distribute your marketing lead generation strategies.

Increase Your Marketing Presence

Another way to increase your marketing presence is by incorporating social media into the mix or making sure you have a well-designed website that's easy for people to interact with and use in order to search for what they're looking for.

You'll also want to make it clear how customers can get started with your product or service. Other marketing strategies for lead generation that you can use as a guide are listed below:

- Paid ads on social media or search engines (Google Ads);

- Marketing via email (for customers that have signed up for your product);

- Marketing on social media or search engines (Google Ads); and

- Sponsoring a podcast episode or blog post by an influential person.

As you can see, there are many ways to use marketing strategies to generate leads. There is no one size fits all solution and it's not always easy to measure the results of each strategy however this is the best way to determine which strategies are working and which ones aren't.

The Benefits of Using an Email Newsletter for Lead Generation

One of the lead generation strategies that most companies used is email newsletters. It is a content marketing staple.

What better way to get your content in front of people than by providing it directly to their inboxes?

A newsletter is also a great opportunity for you to provide more content if someone has subscribed and actually enjoyed what they've read so far.

It's like having an ongoing conversation with the customer - as long as you're responsive, they'll be satisfied!

If anyone wants to unsubscribe from future newsletters or emails, all they have to do is click on that link at the bottom of every email we send out. That ensures privacy (and peace of mind) for everyone involved!

Examples of Successful Companies Who Use Content Marketing for Lead Gen and How It Helped Them Grow Their Business

A male experiencing the growth of his business as he slides along the 'up' pathway. Content marketing as the first step for lead gen can help grow a business.

Now that you know how to generate leads using content marketing, it's time to explore how other businesses have developed their businesses by using content to produce leads. And if your lead generation is suffering, you don't want to miss out on all the great marketing ideas and inspiration these companies have found!


Let's take a look at an example: Buffer.

The company published blog posts titled "The Ultimate Guide To Content Marketing" and "What Is The Best Way To Generate Leads?" in February 2014. 

On Twitter, these two pieces of content earned over 50 retweets (and they were also shared on Facebook!).

Buffer has found success in content marketing. Why?

Because even though these articles are not directly about Buffer or products/services offered by them - those who read them will end up signing up for the service!

By focusing on creating content that speaks to the pains and needs of their target market, content marketing does not only get people into your brand. It's also a great lead-generation tactic.


Another example of a successful company is HubSpot.

They offer content marketing services and have found success by helping small businesses grow their online presence with content that gets shared across the web, which then ends up getting people in front of HubSpot's brand.


One other company that got successful in growing using content marketing is

They have over 130,000 subscribers to their email newsletter and millions of content views every month – all by mastering content marketing in a way that speaks directly to the wants and needs of marketers who are looking for information on how to grow online.

Moz offers content marketing services with consultation packages ranging from $600-$1200 per year or as an add-on service for those already subscribed to Moz Pro ($99/month).

Tips on Creating Compelling Headlines, Writing Great Copy, and More!

A male sitting down with his laptop, creating compelling headline and captions for his content to be seen. Promote 'how to' and 'why' content.

Suppose you are trying to grow your business online using content. In that case, there is something very important you need to know: content is always king!

Stop writing blog posts about features or products. Instead, write articles around topics like "How To Do X" or "Why You Need Y."

Content should serve as an educational experience where readers walk away with new knowledge.

The difference between what Buffer does vs. other content marketing platforms is that Buffer doesn't try to sell anything. They just produce content for their niche audience and additional followers on social media to get more people following them.

Buffer has over a million users now, which means they have a lot of potential customers!

Even if Buffer never sells one product, they are still generating leads through content marketing by building relationships and promoting themselves as experts in their field (content).

To do so, make sure your material can solve problems or educate readers on a certain area. Do not just focus on selling products.

You'll want to create guides, how-to's, tutorials, etc., always thinking about solving an issue that could be solved by someone else reading it too!


Using content marketing for lead generation is really easy and the possibilities are endless.

On the internet, you can get lead generation tactics and lead generation tools.

What's important is to focus on creating great content that will attract your target audience and start building relationships with them!

You just need to keep in mind: provide value with your content, be consistent, and use social media marketing!

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